About Us – hugfun

Our core values and global manufacturing standards.

We are dedicated to crafting safe, high-quality plush toys that bring joy to families worldwide while maintaining eco-friendly practices.

Every toy is crafted with premium materials ensuring lasting softness, durability, and the highest standards.

ASTM F963, EN71, and CE certified — meeting or exceeding every major global toy safety regulation.

Our in-house design team creates original, trend-driven plush collections that consistently sell through.

State-of-the-art facilities with strict quality control and on-time delivery,
every single order.

Worldwide logistics serving retailers in 50+ countries across every major retail
channel.

Responsibly sourced materials and environmentally conscious manufacturing processes throughout.

1993

Hugfun Founded:

Established in Los Angeles with a mission to create the world’s most huggable toys.

1998

First Major Retail Deal:

Secured its first contract with Costco, marking a turning point in scale.

2003

International Expansion:

Opened manufacturing partnerships across Asia, expanding capacity and global reach.

2008

ISO 9001 Certification:

Achieved international quality-management certification.

2010

Hugfun Pets:

Pet toys introduced into the U.S. market.

2012

Hugfun In-House Testing Lab:

Mechanical and physical, flammability, and chemistry testing became available in-house.

2020

Eco-Friendly Materials:

Recycled materials and stuffing were introduced into the product line.

2021

U.S. Stuffing Facility Opens:

California stuffing facility became operational, offering domestic-order options.

2022

Manufacturing Expansion:

Three additional Hugfun-owned factories were added, bringing the total to seven facilities.

2025

Costco GMP Certified:

Hugfun’s U.S. facility received GMP certification.

Whether you’re a retail buyer, distributor, or licensing partner — Hugfun has the expertise, capacity, and creativity to bring your vision to life.